Live Masterclass · 2 Hours

Chasing the Elephant

A masterclass in enterprise IT sales across Africa. Two hours to learn what it actually takes to hunt, land, and grow the biggest deal in the room — whether you're building your own pipeline or leading a sales floor.

💻 Live Online Session
⏱️ 2 Hours + Q&A
📚 Free Ebook Included
🌍 Africa-Focused
Chasing the Elephant — Front Cover

Why enterprise IT sales in Africa is a different hunt.

Enterprise deals in Sub-Saharan Africa operate under a unique set of rules — long cycles, multi-stakeholder procurement committees, complex government tendering, and cultural nuances that no Western playbook covers.

This masterclass distills 15+ years of Fortune 500 account closures into a practical, story-driven framework you can apply on Monday morning.

  • Navigate procurement committees and buying centers
  • Identify real budget vs. polite interest
  • Build champions and neutralize blockers
  • Close under pricing pressure and regulatory complexity
  • Walk through a live Fortune 500 case study
15+
Years Closing Fortune 500 Accounts
10+
Countries Across Sub-Saharan Africa
2h
Intensive Live Session
1
Free Ebook Included

Two Hours. Six Modules. Zero Fluff.

A tightly structured 120-minute journey from market reality to signed contract.

0:00 — 0:20

Why Enterprise IT Sales in Africa Is a Different Hunt

Market realities, buying committees, long cycles, and what makes African enterprise deals fundamentally distinct.

0:20 — 0:45

Finding the Elephant

Account selection, qualifying real budget vs. interest, and spotting the deals worth your time.

0:45 — 1:10

The Stalk

Navigating procurement, multiple stakeholders, and champions vs. blockers.

1:10 — 1:35

Closing the Deal

Negotiation, pricing pressure, and getting to signature without leaving margin on the table.

1:35 — 1:50

Live Case Study

A Fortune 500 engagement walked through live — the good, the bad, and the lessons.

1:50 — 2:00

Live Q&A and Next Steps

Bring your toughest deal. Get real-time coaching and a clear action plan.

Chasing the Elephant — The Book

Every registrant receives the full ebook ahead of the session. Read it, then come ready with your toughest deal.

Front Cover — Chasing the Elephant

Front Cover

The complete field guide to enterprise IT sales across Africa.

Back Cover — Chasing the Elephant

Back Cover

Author bio, endorsements, and the promise inside.

Interior Preview — Chasing the Elephant

Bottom Preview

Chapter layout, frameworks, and real-world case studies.

Choose Your Track

Public cohort for individuals. Private engagement for teams and enterprises.

Public Cohort

One shared live session

$85 Early Bird
Standard price: $140
  • 2-hour live masterclass access
  • Live Q&A with Allison Ntuba
  • Free ebook: Chasing the Elephant
  • Session recording (30-day access)
  • Community access
Select Individual

Secure Your Seat

Complete the form below. Your ebook download link and masterclass invite will be sent to the email(s) you provide.

One email per seat. The ebook download link and masterclass invite will be sent to each address.

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Allison Ntuba

Enterprise Sales Leader · Cybersecurity & Infrastructure Strategist · Managing Director, ARFA Technology LTD

Over a twenty-year career driving technology adoption across global markets, Allison spent more than a decade at Oracle, holding leadership positions including Partner Manager, Application Territory Manager, Technology Territory Manager, and Cloud Platform Executive across Sub-Saharan Africa.

Today, as Managing Director of ARFA Technology LTD, he designs, negotiates, and executes complex enterprise deals that align technical infrastructure with corporate revenue growth.

  • 15+ years closing Fortune 500 accounts across Africa
  • Direct experience in Cameroon, Chad, CAR, DRC, Rwanda, Burundi, Sudan, Gabon, and more
  • Architect of enterprise cybersecurity, SOC, and digital identity platforms
  • Author: Chasing the Elephant: Mastering Enterprise IT Sales Across Africa